Pantene is on a mission to support women with cancer by providing free real-hair wigs to women who have lost their locks through treatment. Together with Look Good...Feel Better, we’re asking women to skip their next salon trim, grow their hair a little longer and stronger and pledge their ponytails to the Beautiful Lengths programme.
With your help we can help these remarkable women feel like themselves again by giving them free real-hair wigs. Many women with cancer say that putting on a wig helps them feel like themselves again, but real-hair wigs are a luxury that few can afford.
Pantene has brought Beautiful Lengths to Australia and New Zealand because healthy hair means a lot to us, and the appearance of healthy hair means so much to women battling cancer. We want to be there for women when looking and feeling healthy is so important to them. As one breast cancer survivor put it, "It was very hard when my hair started falling out. It really takes away who you are when you look in the mirror.".
In September 2012, Pantene Beautiful Lengths was launched in Australia and New Zealand in partnership with the charity Look Good…Feel Better. The first program of its kind in the region, Pantene Beautiful Lengths aimed to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.
Pantene Beautiful Lengths Promotion
PO Box 6331
Pantene Beautiful Lengths
PO Box 302-003
North Shore City, 0751